Facebook and The Bill & Melinda Gates Foundation are working to grow the charitable giving pie
Since 2016, the Bill & Melinda Gates Foundation and Facebook have been partnering to create an impactful Giving Tuesday on Facebook. Giving Tuesday became an even more powerful moment in 2017, when people were encouraged by the power of their communities, combined with a larger matching incentive and new ways to give online.
Here are some learnings that we’ve compiled to help guide your fundraising efforts this #GivingTuesday. For the deep dive, download the complete report below.