Whether your Giving Tuesday preparations are well under way, or you’re just starting to plan, run through our checklist to make sure that your charity is in the know about the ways you can utilise Facebook’s suite of Charitable Giving tools to fundraise on 27 November.
1. Verify your Facebook Page
Having your Page verified is a requirement for signing up for Facebook Payments and accessing some of our Charitable Giving tools. To get the grey verification badge on your Page, you must apply. Application instructions here.
2. Sign up for Facebook Payments
To access some of the features of our Charitable Giving tools, you must sign up for Facebook Payments. Application processing time varies, so make sure you apply well before Giving Tuesday.
3. Access donation reports
Once you’ve signed up for Facebook Payments, you can access transaction and payout reports. This information helps you understand who donated to your organisation and how much was donated to your organisation through donate buttons and fundraisers on Facebook. See details.
4. Promote the recurring donation option
Facebook has recently added the ability for donors to opt in to give monthly. Consider highlighting that in your promotions to encourage recurring donations.
5. Create a Page fundraiser
Brands, public figures and charities can now create a charity fundraiser from their Facebook Page. Visit facebook.com/fundraisers on your desktop to get started.
6. Pledge to match donations to your fundraiser
When you create a fundraiser for a non-profit organisation on Facebook, you can also pledge to match donations to that fundraiser. Learn more.
7. Learn from last year’s findings
8. Review our charitable giving playbook
We’ve continued to add to and update our fundraising tools. Review our charitable giving playbook to learn about the fundraising tools available to your organisation. View Giving Tuesday Page.
Check again in the coming weeks for more details on what Facebook is doing to support fundraising efforts this Giving Tuesday.