Ads about social issues, elections or politics

What are social issue ads?

Advertisers running ads about social issues, elections or politics may be required to complete the ad authorisation process. It’s part of our ongoing effort to provide advertising transparency and authenticity. Requirements vary by country. Find your country requirements here with country-specific information.

How ads about social issues, elections or politics have changed on Facebook and Instagram:

  1. Ads about social issues, elections or politics that appear on Facebook or Instagram should include a disclaimer provided by advertisers that shows the name of the person or entity that paid for the ad.
  2. Ads about social issues, elections or politics may be stored in the Ad Library for a period of up to seven years. For country-specific information on how ads will appear in the Ad Library, please review the information for your country below.

To increase ad transparency and as part of our election integrity on Facebook and Instagram, we’re making these changes.

Which partners are affected?

Any partners running ads in the following issue areas may be affected. Because of this, we recommend becoming authorised to run social issue ads proactively. We regularly review our advertising policies and update them when needed. As a result, the list of social issues may change over time.

To see examples of ads that require authorisation and those that don’t, please review this resource.

United States

  • civil and social rights
  • crime
  • economy
  • education
  • environmental politics
  • guns
  • health
  • immigration
  • political values and governance
  • security and foreign policy

European Union

  • civil and social rights
  • economy
  • environmental politics
  • immigration
  • political values and governance
  • security and foreign policy
How to go through the process of getting approved

The authorisation process for advertisers running ads about social issues, elections or politics is gradually being rolled out in several countries. Learn more about the availability of the ad authorisation process in your country.

Currently, you can only set up and manage ad authorisations from a computer.

3-step summary for authorisations in the US
US ads authorisation process

STEP 1

Confirm identity and location in US

○ Set up two-factor authentication
○ Submit US ID for verification by going to http://www.facebook.com/id
○ Receive letter in the mail and enter code to verify your location in the US

STEP 2

Create disclaimers and link ad accounts

○ Set up “Paid for by” disclaimer
○ Link disclaimers to ad account

STEP 3

Buying and labelling ads

○ Ads marked as about social issues, elections or politics are entered into the Ad Library for seven years
○ Facebook proactively detects and reactively reviews if ads are about such topics. If ads are missing disclaimers, they will be made public in the Ad Library

Learn. Engage.
Make an impact.

For more ideas and resources, visit our guide for using Facebook to engage with voters and build your online community below.

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