A simple way to ask for donations on Facebook
The donate button is a quick way for people to donate to your organisation without leaving Facebook. You’ll be able to add the donate button to your Page and posts, making it easy for supporters to contribute in a few steps.
Easy ways to grow your charity
Engage with the world’s largest audience
With millions connected to charity Pages, Facebook can be a powerful place to motivate people to give to the causes that they care about.
Raise funds on Facebook or the website of your choice
Any charity can drive people to donate on a website of their choice using a donate button on their Page header or ads.
How to add a donate button
- Go to your charity Page (must be Page admin).
- Select + Add a button or, if you already have a CTA button, hover over it and click Edit button
- Select Donate through Facebook* to let people donate directly through Facebook (you’ll need to sign up for Facebook Payments).
- Click Finish.
*Donate button page header directly through Facebook is currently only available to US/UK onboarded organisations
- On your Facebook Page, begin creating a post.
- Scroll down the post actions and tap Support charity
- Select the charity that you want to raise money for.
- Add a photo
- Tap Continue to confirm that you want to post publicly
- Click Publish.
To promote a post with a donate button, you can create an ad or boost an existing post. Your Page’s category must be set to “Non-profit organisation” in order to view the Donate Now call-to-action button in Ads Manager.
- Create an ad in Ads Manager with one of these objectives:
- “Send people to your website”
- “Increase conversions on your website”
- “Get installs of your app”
- When choosing your ad creative, you’ll be given the option of adding a call-to-action button.
- Choose Donate from the drop-down list and place your order.
Recommended best practices
Test early and test often.
Make donation-appeal testing a routine part of your strategy. This will ensure that your best content is ready to roll out in time for the busy giving season. Try testing and experimenting with audience targeting, copy length and the donation ask.
Be personal and relatable.
Don’t use broad numbers. Be specific about the difference a five, ten or fifteen pound contribution can make. And consider testing smaller donations.
Don’t be afraid to tell the full story.
Through testing, one charity found that they increased donations by putting the full story directly in the post and using the donate button.
Pick the right time.
When can you create a sense of urgency and relevancy to ask your fans to give?
- US-based charities must be a 501(c)(3) organisation, registered with the IRS, have a tax ID number and have a bank account registered with a licensed financial services institution.
- Charitable organisations based in the countries in Europe where Facebook donation and fundraising tools are available must provide a VAT number (if applicable), charity registration number (where applicable), a charity registration document issued or approved by a government entity, and a bank account registered with a licensed financial services institution.
- The donate button on page header to an offsite URL is currently available for charity and public figure Pages across the US, UK onboarded organisations, UK Paypal Giving Fund, Europe, Middle East, Africa, Canada and Australia
- The donate button page header directly through Facebook is currently only available to US/UK onboarded organisations