Recommended Best Practices
Test early and test often.
Make donation-appeal testing a regular part of your strategy. This will ensure your best content is ready to roll out in time for the busy giving season. Try testing and experimenting with audience targeting, copy length, and the donation ask.
Be personal and relatable.
Don’t use broad numbers. Be specific about the difference a five, ten, or fifteen dollar contribution can make. And consider testing smaller donations.
Don’t be afraid to tell the full story.
Through testing, one nonprofit found that they increased donations by putting the full story right in the post and using the Donate button.
Pick the right time.
When can you create a sense of urgency and relevancy to ask your fans to give?