Collect donations on Facebook
Your charity can now raise money directly from your Facebook Page with our donate button and Page fundraisers.
- Donate button
The donate button is a quick way for people to donate to your organisation without leaving Facebook. You’ll be able to add the donate button to your Page, posts and live videos, making it easy for supporters to contribute in just a few taps. Donors can now choose to give a one-off or monthly recurring gift.
- Page fundraisers
Verified Facebook Pages in the US and parts of the EU can now create fundraisers for charities. Tell others about your mission and rally around a fundraising goal.
- Live video donate
More and more people are going live on Facebook to share their experiences. You can add a donate button to live videos on Facebook. Give people an inside look into your organisation and share the impact that you’ve made in real time.
- Fundraiser API
Connect off-Facebook fundraisers to Facebook to help participants meet their fundraising goals.
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Giving Tuesday
Inspire others to fundraise on your behalf
These tools let people, public figures and brands raise money for your charity on Facebook. Your supporters can set up a dedicated Fundraising Page to share their story, tell others about your mission and rally around a fundraising goal.
- Fundraisers
Whether it be for their birthday, in response to a crisis or in honour of someone, supporters can create a dedicated Fundraising Page for eligible charities. Friends can donate in just a few taps without leaving Facebook, making it easier to collect donations.
- Fundraiser matching
Creators of charity fundraisers on Facebook can now pledge to match donations to their fundraiser as a way of motivating people to donate. This feature is available to fundraisers created by people as well as verified charity, business and public figure Pages in the US.
- Donate button
Supporters who may not want to create their own fundraiser but want to drive engagement for others can easily add a donate button to any post or live video.
- Unique URL
Make it easy for supporters to find your organisation on Facebook. Every on-boarded charity has a custom link in the fundraisers section of their Page. When supporters click the link, they’ll be taken to a fundraiser creation for your charity. The link can be shared with supporters in email marketing and on social media as a way to encourage them to fundraise on your behalf.
You can find an approved organisation’s customised charity landing page by going to https://www.facebook.com/fund/alias. For example, Feeding America would go to: https://www.facebook.com/fund/FeedingAmerica/
“Facebook reached out about how the functionality of the Facebook platform makes it seamless to raise money for a nonprofit. We saw it as a no brainer to use the tool to continue the mission of raising money for Nothing But Nets with the end goal of eradicating malaria in Africa.”
Fees and eligibility
Charities using Facebook’s payment platform to process donations pay no fee – 100% of the donations go to the charity. Learn more.
Charitable organisations in selected countries are eligible to use Charitable Giving tools on Facebook. Learn more about eligibility.