Charitable giving

Charitable giving

Raise money and awareness for your cause on Facebook.

To make it easier for you and your community to raise money on Facebook, we’ve built free tools to help you collect donations and enable supporters to fundraise for your charity.

Charities using Facebook’s payment platform to process donations pay no fee – 100 per cent of the donations go to the charity.

Collect donations on Facebook

Your charity can now raise money directly from your Facebook Page with our donate button and Page fundraisers.

  • Donate button
  • Page fundraisers

    Whether your goal is to respond to a current event, raise money for a specific programme or generally support your cause, your supporters can donate to your fundraiser directly on Facebook in a few simple clicks.

  • Fundraiser sticker

    The fundraiser sticker for Facebook Stories makes it possible for eligible charities and their supporters to fundraise through Facebook Stories.

  • Live video donate

    More and more people are going live on Facebook to share their experiences. You can add a donate button to live videos on Facebook. Give people an inside look into your organisation and share the impact that you’ve made in real time.

Facebook fundraisers

See a supporter fundraiser in action

Since the Facebook fundraiser started, Veteran’s Matter raised more than USD 50,000 and housed more than 100 veterans in 21 states.

Inspire others to fundraise on your behalf

These tools let people, public figures and brands raise money for your charity on Facebook. Your supporters can set up a dedicated Fundraising Page to share their story, tell others about your mission and rally around a fundraising goal.

  • Fundraisers

    Whether it be for their birthday, in response to a crisis or in honour of someone, supporters can create a dedicated fundraising Page for eligible charities. Friends can donate in just a few taps without leaving Facebook, making it easier to collect donations.

  • Donate button
  • Birthday fundraisers

    Every day, more than 45 million people give birthday wishes on Facebook, which is why we’re excited to give people the opportunity to create fundraisers for their birthday and make it even more meaningful.

Motivate your supporters to donate and share

Make reaching goals easier by adding off-Facebook fundraisers to Facebook, and encourage supporter donations with fundraiser matching. You can also get a sharable, custom link that connects participants directly to your page.

  • Fundraiser API

    Connect off-Facebook fundraisers to Facebook to help participants meet their fundraising goals.

  • Fundraiser matching

    Show your passion for your cause by matching your supporters’ donations. Individuals and organisations can rally more supporters to show passion for their cause by pledging to match donations to a fundraiser they’ve created.*
    *Matching donations is only currently available across US on-boarded and DAF organisations

  • Unique URL

    Make it easy for supporters to find your organisation on Facebook. Every on-boarded charity has a custom link in the fundraisers section of their Page. When supporters click the link, they’ll be taken to a fundraiser creation for your charity. The link can be shared with supporters in email marketing and on social media as a way to encourage them to fundraise on your behalf.

    You can find an approved organisation’s customised charity landing page by going to https://www.facebook.com/fund/alias. For example, Feeding America would go to: https://www.facebook.com/fund/FeedingAmerica/

Fundraise through Instagram

Use the donation sticker in Stories and the donate button in your business account to create a fundraiser, encouraging your supporters to donate to your cause directly on Instagram.

  • Instagram donations

    Instagram allows eligible charities and their supporters to raise money for charity directly on Instagram in a few ways – a profile donate button, donation sticker in Stories and live donations.

Fees and eligibility

Charities using Facebook’s payment platform to process donations pay no fee – 100 per cent of the donations go to the charity. Learn more.

Facebook Payments

Facebook uses Facebook Payments to process donations through our charitable giving tools. Charitable organisations in selected countries are eligible to sign up. Learn more about eligibility.

PayPal Giving Fund

As part of our effort to expand our charitable giving tools globally, we’ve partnered with PayPal Giving Fund to enable thousands of charities in the PayPal Giving Fund directory to access limited fundraising tools on Facebook. These charities can now link their Facebook Page and PayPal Giving Fund accounts to gain access to an expanded set of fundraising features and tools.