Charitable giving

Charitable giving

Raise money and awareness for your cause on Facebook.

To make it easier for you and your community to raise money on Facebook, we’ve built free tools to help you collect donations and enable supporters to fundraise for your charity.

Charities using Facebook’s payment platform to process donations pay no fee – 100% of the donations go to the charity.


Collect donations on Facebook

Your charity can now raise money directly from your Facebook Page with our donate button and Page fundraisers.

  • Donate button
  • Page fundraisers

    Verified Facebook Pages in the US and parts of the EU can now create fundraisers for charities. Tell others about your mission and rally around a fundraising goal.

  • Live video donate

    More and more people are going live on Facebook to share their experiences. You can add a donate button to live videos on Facebook. Give people an inside look into your organisation and share the impact that you’ve made in real time.

  • Fundraiser API

    Connect off-Facebook fundraisers to Facebook to help participants meet their fundraising goals.

Inspire others to fundraise on your behalf

These tools let people, public figures and brands raise money for your charity on Facebook. Your supporters can set up a dedicated Fundraising Page to share their story, tell others about your mission and rally around a fundraising goal.

  • Fundraisers

    Whether it be for their birthday, in response to a crisis or in honour of someone, supporters can create a dedicated Fundraising Page for eligible charities. Friends can donate in just a few taps without leaving Facebook, making it easier to collect donations.

  • Fundraiser matching

    Creators of charity fundraisers on Facebook can now pledge to match donations to their fundraiser as a way of motivating people to donate. This feature is available to fundraisers created by people as well as verified charity, business and public figure Pages in the US.

  • Donate button
  • Unique URL

    Make it easy for supporters to find your organisation on Facebook. Every on-boarded charity has a custom link in the fundraisers section of their Page. When supporters click the link, they’ll be taken to a fundraiser creation for your charity. The link can be shared with supporters in email marketing and on social media as a way to encourage them to fundraise on your behalf.

    You can find an approved organisation’s customised charity landing page by going to https://www.facebook.com/fund/alias. For example, Feeding America would go to: https://www.facebook.com/fund/FeedingAmerica/

“Facebook reached out about how the functionality of the Facebook platform makes it seamless to raise money for a nonprofit. We saw it as a no brainer to use the tool to continue the mission of raising money for Nothing But Nets with the end goal of eradicating malaria in Africa.”

– Jeron Smith, CMO of SC30, Inc.

Fees and eligibility

Charities using Facebook’s payment platform to process donations pay no fee – 100% of the donations go to the charity. Learn more.

Charitable organisations in selected countries are eligible to use Charitable Giving tools on Facebook. Learn more about eligibility.