Reach your goals faster
Match any amount that fits the organisation’s budget – whether it’s £5, £100, £2,500 or more.
Lead by example
Pledge to match donations made to your fundraiser as a way to motivate friends, fans and consumers to donate.
Facebook charges no fees on donations made to charities using Facebook Payments.
David Smith lost his sister in a car accident in 2013, and this year for his birthday, he started a fundraiser for Mothers Against Drunk Driving (MADD). He told family and friends that if he could raise USD 100, he would match their contribution. People rallied around the cause and raised USD 2,360 – more than 10 times his original goal.
Click the … More button on your fundraiser and click Match donations.
Must be an admin of the Page to create a match
The Page admin who creates the donation match “owns” the match, meaning that only this person is permitted to edit/confirm/delete the match
View all your Page fundraisers by clicking the Fundraisers tab in the left-hand menu on your organisation’s Page
Click Choose Pledge Amount
Select the currency amount that your organisation wishes to pledge using the provided amount options, or click Other to enter your specific match amount – then enter your payment source and click Schedule payment to confirm your pledge amount
You may use a credit card or PayPal as the payment source
If using a company card, the card must list the name of the Page admin who is pledging the match
You’re all set! Click Done to exit this screen.
Now that your match amount has been set, the amount will be publicly displayed on your fundraiser Page to inform potential supporters about your organisation’s pledge to match donations
After someone has donated to a fundraiser that has pledged to match donations, their receipt will show how much of their donation counted towards the matching amount
Once the matching donation is fulfilled, you can see the donation on the fundraiser Page
If your pledge is met, your credit card can either be charged at the time that your pledge is met, or charged automatically within 24 hours of your fundraiser’s end date.
If donations to your fundraiser exceed your pledge amount, you are only responsible for the amount that you pledged (e.g. if you pledged £100 and raised £200, you’re only charged £100.)
If the amount that you raise is LESS than your pledge, then you only have to match the amount that you raised (e.g. if you pledged £100, but only raised £80, you’re only charged £80.)
For more information about matching donations to your Facebook fundraiser, please visit our Help Centre.
Recommended best practices
Emphasise your pledge to match donations in your fundraiser description and in the fundraiser title.
Share with your supporters why you’re matching donations and what you’re hoping to achieve with the increased donations to support your benefiting organisation.
Reveal milestones within the fundraiser when you’re close to meeting the match total.
Re-engage your audience early and often to empower your supporters to help you achieve your match goal.
Must have a verified Facebook Page (with a blue or grey badge)
Pages can only match fundraisers created by their Page
Must pay by credit card or through PayPal
Must be signed up for Facebook Payments
Matching donations is only currently available across US onboarded and DAF organisations