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Live Donate

Live With Donate Button

Connect directly with people who care.

Facebook Live with donate lets people, public figures and verified Pages raise money for a cause through a live video stream.


Features

Live API

The Live API is ideal for larger events. You’ll be able to bring in video from multi-camera setups and programmatic sources such as games or screencasts.

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Scheduled Live

Activating a Scheduled Live on Facebook notifies your audience that the verified Page plans to go Live on Facebook on a certain date, allowing supporters to subscribe to receive a notification.

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Save Recording

Once finished, your Live video will publish in entirety to your Facebook Page, allowing supporters to discover the video later.

Your supporters can receive notifications when you go live so they know to tune in to your broadcasts at just the right time. With creative tools like filters, themes, and effects, it’s easy to express yourself in ways that inspire your audience and make it even more fun.

How-To

  1. From your Facebook Page on your mobile device, select Publish and then Live Video
  2. Tap the description field, and then tap the smiley face
  3. In the “Add Activity” menu, scroll down to Supporting… (the open hand with a heart)
  4. Select the nonprofit you want to raise money for
  5. Write a description for your Live video
  6. Tap Start Live Video

When you go live, a Donate button will be visible at the bottom of your Live video. This allows your viewers to donate directly from the video as they watch, or after you post the video to your Page. People will also be able to see how much money has been raised.

  1. From a desktop, create a fundraiser
  2. On a mobile device, go to your Page, and tap to create a post
  3. Tap Go Live
  4. Tap “
  5. Tap Add a Donate Button
  6. Select the fundraiser you created
  7. Tap Start Live Video

When you go live, a Donate button will be visible at the bottom of your Live video. This allows your viewers to donate directly from the video as they watch, or after you post the video to your Page. People will also be able to see how much money has been raised.


Recommended Best Practices

Prep your content to Educate and inspire. Tell the story of your organization and why this cause matters.

Reveal a special experience. Go behind the scenes at your organization or an event, create a carousel of special guests, encourage viewers that stay tuned, or reveal something new to your audience.

Tap into influencers. If it’s possible to get a public figure or online influencer involved in your efforts, it can potentially have a tremendous impact on results.

Share and schedule your Live video. Have others share your Live video to help you drum up momentum, and be sure to build up your video before release to increase awareness and potential viewers. All verified Pages on Facebook can activate a Scheduled Live. Activating a Scheduled Live on Facebook notifies your audience that the verified Page plans to go Live on Facebook on a certain date, allowing supporters to subscribe to receive a notification on their Facebook app when the organization ultimately goes Live. Activating a Scheduled Live prior to your Live with Donate post can help you build anticipation for your Live video, and supporters can start donating even before the Live video begins.

Interact with your audience. Encourage people to contribute, comment, and share your Live video. Involve viewers by thanking them, and acknowledge them by name.

Go live for a while. The longer you’re live, the higher the potential engagement, and opportunity for donations.

Offer a match. Announce to your supporters when you reach a funding goal, ask them to vote with their dollars, and encourage matching opportunities.

Call out the location of the Donate button. This is a new experience for the viewer, and it’s important to explicitly call out the location of the Donate button during the Live video, so they don’t miss it. For example, “You can support by clicking the Donate button in the right-hand corner in this Live video!

Maximize online and offline activations. Involve a virtual community of donors with in-person events. If you are broadcasting live on Facebook at an event that’s accessible to your supporters, encourage them to show up in person and bring their friends.

Present a strong call-to-action. Giving people a milestone to work toward can help rally the crowd behind a common monetary goal.

Report impact. Close the loop and continue to engage your fans online so the excitement from your fundraising event stays with people and continues to keep them engaged. Report and celebrate the impact that their donations had on advancing your nonprofit’s mission.

Say Thanks. Thank the supporters who viewed your Live video and donated, and share next steps.

Share your live on other channels.

Take advantage of people’s interest in moment-centric content.

Show people behind the scenes of your programs to see the impact of your programs in real-time.

Have a staff member report on the progress of your work and field questions.

Amplify the reach of in-person events by broadcasting the event to your Page followers.

Have supporters add a donate button or fundraiser to their live videos to raise money for your nonprofit through their broadcast.

Have celebrities or influencers in your community go live on your behalf to reach new audiences.


Eligibility & Requirements

  • Must have a verified Facebook Page (with a blue or gray badge)
  • Broadcaster of the Live video must be an admin of the Facebook Page
  • Must have the latest version of Facebook, Mentions, or Pages Manager app in order to go Live

More Nonprofit Resources for Giving Season