If you’re trying to understand how to better navigate your nonprofit through the coronavirus (COVID-19) outbreak, we’ve compiled specific Facebook tools recommendations as well as resources from leading health authorities on how to communicate information in an effective, relevant and timely fashion. We’ll continue to update this page with more resources, information and best practices recommendations as we have them available.
For more Coronavirus (COVID-19) resources from global and local health organizations on Facebook click here.
Share credible, reliable information
- Nonprofit Facebook Page and Instagram account
- Nonprofit Facebook Groups
Start or use a Facebook group to connect with your supporters, collaborate digitally, or discuss and share ways to support your cause. Get started and learn more about creating a Facebook Group. If you have a series of information or resources to share, create a place within your group to easily find materials. We recommend sharing links to the World Health Organization.
Strategies to connect with supporters during COVID-19
Stay connected to supporters, volunteers, and staff
Engage around the topic of coronavirus (COVID-19)
How to break through and reach people in a crowded News Feed
Use relevant calls-to-action on Instagram and Facebook to show people how to support vulnerable communities, patients and caregivers. A great example of this execution can be seen here from the American Diabetes Association.
Ways to deal with cancelled nonprofit events
Create both simple and advanced Facebook Live + Group engagement strategies to transition events from physical to virtual. Recommend alternatives to run/walk/ride events with indoor-friendly activities, like indoor dance parties and music jam sessions, virtual runs, push up challenge, yoga, HIIT classes.
Recommended Best Practices
- Connect people to accurate information
Focus on communicating about the issues you know best and how they relate to the current situation.
- Communicate with event registrants
Set expectations for participants by letting them know if you intend to reschedule or cancel an event, or go virtual with a Facebook Live fundraising event.
- FAQs & contact resources
Host a Coronavirus (COVID-19) FAQ on your website or Facebook Page to help communicate answers to specific questions that impact your community.
- Offer virtual services
Consider how you can support your cause virtually. Are there services you can provide through voice or video chat? Facebook Messenger could be a good fit for your nonprofit to communicate virtually with supporters.
Facebook Social Good Spotlight
Facebook Social Good Spotlight are virtual classes designed to equip organizations with key skills to boost their presence on Facebook and Instagram, build community and increase awareness and strengthen financial sustainability. Each topic focuses on a learning journey that supports different levels of digital marketing proficiency – from beginners to intermediate and advanced.
Request or Offer Help
Community Help is a place for people to request or offer help to neighbors, such as volunteering to deliver groceries, or donating to a local food pantry or fundraiser.
Find, follow and contact your elected officials and government services on Town Hall.
For more information on efforts across the Facebook company to keep people safe and informed, check out this Newsroom blog.
Coronavirus (COVID-19) resources on Facebook
See updates and tips about coronavirus (COVID-19) from global and local health organizations. Learn more about coronavirus (COVID-19) in your area at cdc.gov.
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