If you’re trying to understand how to better navigate your non-profit through the coronavirus (COVID-19) outbreak, we’ve compiled specific Facebook tools recommendations as well as resources from leading health authorities on how to communicate information in an effective, relevant and timely fashion. We’ll continue to update this Page with more resources, information and best practice recommendations as we have them available.
For more coronavirus (COVID-19) resources from global and local health organisations on Facebook, click here.
Share credible, reliable information
- Non-profit Facebook Page and Instagram account
- Non-profit Facebook groups
Start or use a Facebook group to connect with your supporters, collaborate digitally, or discuss and share ways to support your cause. Get started and learn more about creating a Facebook group. If you have a series of information or resources to share, create a place within your group to easily find materials. We recommend sharing links to the World Health Organization.
Strategies to connect with supporters during COVID-19
Engage around the topic of coronavirus (COVID-19)
Use relevant calls to action on Instagram and Facebook to show people how to support vulnerable communities, patients and caregivers. A great example of this execution can be seen here from the American Diabetes Association.
Create both simple and advanced Facebook Live and group engagement strategies to transition events from physical to virtual. Recommend alternatives to run/walk/ride events with indoor-friendly activities, such as indoor dance parties and music jam sessions, virtual runs, push-up challenges, yoga and HIIT classes.