Coronavirus (COVID-19) non-profit resources

Coronavirus (COVID-19)

Non-profit resources

If you’re trying to understand how to better navigate your non-profit through the coronavirus (COVID-19) outbreak, we’ve compiled specific Facebook tools recommendations as well as resources from leading health authorities on how to communicate information in an effective, relevant and timely fashion. We’ll continue to update this Page with more resources, information and best practice recommendations as we have them available.
For more coronavirus (COVID-19) resources from global and local health organisations on Facebook, click here.

Share credible, reliable information

Strategies to connect with supporters during COVID-19

Stay connected to supporters, volunteers and staff

Communicate using Instagram Direct, Instant Replies and Facebook Live.

Engage around the topic of coronavirus (COVID-19)

Keep topics relevant by discovering social content from CrowdTangle. UK examples here. Explain what this situation means for your cause and the people you serve.

How to break through and reach people in a crowded News Feed

Use relevant calls to action on Instagram and Facebook to show people how to support vulnerable communities, patients and caregivers. A great example of this execution can be seen here from the American Diabetes Association.

Ways to deal with cancelled non-profit events

Create both simple and advanced Facebook Live + Group engagement strategies to transition events from physical to virtual. Recommend alternatives to run/walk/ride events with indoor-friendly activities, such as indoor dance parties and music jam sessions, virtual runs, push-up challenges, yoga and HIIT classes.

Recommended best practices

Non-profit training

Facebook Social Good Spotlight

Facebook Social Good Spotlight presents virtual classes designed to equip organisations with key skills to boost their presence on Facebook and Instagram, build community, increase awareness and strengthen financial sustainability. Each topic focuses on a learning journey that supports different levels of digital marketing proficiency – from beginners to intermediate and advanced.

Tools to stay connected to your supporters

Tools to stay connected to your supporters

Facebook Live

Facebook Live enables you to be part of what’s happening around the world in real time. If your supporters can’t meet in person, you can use Facebook Live to host online events and stay connected. Go live from the Facebook app on your phone or, for higher-quality broadcasts, you can also use a camera and streaming software on Facebook Live. Learn more about how to go live on Facebook.

A number of developers offer solutions that make it possible to bring participants into a broadcast, including Be.Live, Stage Ten and easylive.io.

Video conferencing software providers such as Zoom and BlueJeans also allow you to broadcast live to Facebook with multiple participants. Learn more about broadcasting live to Facebook using Zoom and BlueJeans, or ask your video-conferencing provider if they support this functionality.

Facebook Live with donate button

More and more people are going live on Facebook to share their experiences. Facebook Live with a donate button is a way to keep connected and support your cause, when people can’t come to you. See a great example of this here.

Facebook Stories donation sticker

Once the fundraiser has been created, add the existing Page fundraiser to your Facebook Stories to promote it. Use the ‘FB Stories donation sticker’ to find your existing Page fundraiser and create a vertical story to promote on this emerging placement.

Instagram allows eligible non-profits and their supporters to raise money for charity directly on Instagram through the donation sticker in Instagram Stories and donate button on their Instagram business account. You can also connect to your community via Stories, Feed, Live, IGTV or Direct message on Instagram.

Messenger

As more and more organisations transition to a work-from-home model, for many, the bulk of conversations and collaborations are now taking place online. Messenger can help you stay connected with your supporters even when you can’t be together in person. Make one-to-one and group voice and video calls with colleagues, administrators and partners to communicate updates or check in on each other. You can add up to eight people in group audio and video calls. You can also use Messenger to start a group chat with each other and designate a group admin, as well as transfer files by tapping on the paper clip.

CrowdTangle

Non-profits can leverage CrowdTangle as a content discovery and social monitoring platform for their organisation. CrowdTangle has developed an intelligence tool that discovers which posts on various social pages are performing best to help identify relevant content for your organisation.

Facebook groups

Facebook groups let you create specific communities of people who interact directly with each other. You can use groups to share exclusive updates, photos or events, and group members can coordinate through comments, collaborate on documents and message other group members. Groups can be public, closed or secret.

Workplace for Good

Technology can help minimise disruption to operations by keeping staff members connected, regardless of where they’re working. Workplace for Good is a tool for consolidating your organisation’s communication and collaboration in one place. Workplace for Good is separate from your personal Facebook account, but takes advantage of all of the features we’ve built for Facebook – internal groups, multi-company groups, News Feed, Work Chat, live video, search, file sharing and activity reports.

Page fundraisers

Verified Facebook Pages in the US and parts of the EU can now create fundraisers for charities. Tell others about how your mission contributes during uncertain times, and rally supporters around a fundraising goal.

WhatsApp

WhatsApp helps you connect with those who matter most, reliably and securely. Whether you support the environment or cancer research, you can use WhatsApp to engage with your colleagues or your community securely through chat, voice and video calls.

Additional resources

Town Hall

Find, follow and contact your elected officials and government services on Town Hall.

Facebook Newsroom

For more information on efforts across the Facebook company to keep people safe and informed, see this Newsroom blog.

Coronavirus (COVID-19) resources on Facebook

See updates and tips about coronavirus (COVID-19) from global and local health organisations. Learn more about coronavirus (COVID-19) in your area at cdc.gov.

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Our Community Standards (https://www.facebook.com/communitystandards) apply to live video, just as they do with other types of content on Facebook. Content that violates our policies will be removed. If you are broadcasting from a Page, group or event, our Pages, Groups and Events Policies (https://www.facebook.com/policies/pages_groups_events/) apply to you.