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Ad How-to: Pick your ad set criteria

This is where you’ll able to choose who’ll see your ad. Create a target audience based on who you think will respond best to your message and objective.

  • Location. Reach people in specific cities, countries and communities.
  • Demographics. Reach people by age, gender, education and more.
  • Interests. Reach people based on their interests, hobbies and Pages they like on Facebook.
  • Behaviors. Find people based on their purchase behaviors, device usage and other activities.
  • Connections. Reach people or their friends based on Pages they like.