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Ad how to: Set your budget

With new campaigns you’ll likely want to set a test budget that you want to spend to learn which of your ads work (and don’t work) with this target audience. Once you’ve seen how your ads are performing, you can adjust the budget by increasing how much spend on high-performing ads and decreasing the amount spent on lower-performing ads. You can choose a daily budget, to limit your spend per day, or a lifetime budget, which limits your spend for the duration of the ad. When first getting started in ads, we recommend you use the lifetime budget option to set the maximum you’ll spend for the entire campaign.