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Ads How-to: Select a Campaign Objective

The first thing you’ll be asked to do is to choose an objective for your ad. If you’ve developed a campaign strategy, you’ll have one or more objectives that you could pick to support with an ad. Upon choosing an objective for your ad, Facebook will ask you for information, such as your Page, post, event or website URL. You’ll then be asked to name your campaign. Choose a campaign name that’s related to the objective of the campaign (ex: “Fundraiser Event RSVPs” or “Purify H2O – Page Likes”).