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Facebook Strategy: Measurement

What Metrics Will You Measure to Determine Your Campaign’s Success?

A campaign’s success is determined by how well it’s achieving its outlined objectives. The results you measure should be tied to your campaign goals. It’s important to think through what metrics to measure and how you’ll track them. For example:

  • Reach: How many people see your posts
  • Engagement: How many people like, comment on, share or view your posts and videos
  • Conversion: How many people take an action, such as share, sign up, visit your website, attend an event or donate