How nonprofits can respond to Coronavirus (COVID-19)


Giving Season Best Practices | Before

Before launching your campaign:
  • Add Meaning – Develop your fundraising campaign theme and brand. This should show people why they care about your cause and specifically what these donations will help to accomplish. 
  • Find a matching partner – Go out to corporate or large donors to ask that they support your effort by pledging a matching gift. You can use the matching tool on facebook fundraisers or 
  • Engage influencers – find supporters that have a large following and may be interested in helping promote your fundraising efforts.