GivingTuesday on Facebook

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Giving Season Best Practices | During

During your fundraising campaign:
  • Incentivize giving – Reveal “milestones” that donations will fund. Promote matching donations using the fundraiser matching feature. 
  • Update Goal – Start with a modest goal ($5-10k) then move the goal up incrementally as it reaches each milestone. 
  • Encourage sharing – Remind people that if they cannot donate or already have donated, sharing is another way to help.
  • Engage -“Like” and comment on supporters’ donations as they come in. 
  • Say thanks– Mid-way through reaching the goal, post on the Fundraiser to thank everyone who has donated.