How nonprofits can respond to Coronavirus (COVID-19)


Make engaging content: Posting Images

Adding images is a smart and simple way to create a visual connection between your message and your audience. If your image includes text, you may not need to include a message.

Design Recommendations

Across Facebook, images are displayed at different sizes depending upon their location. These guidelines will help you include imagery that best suits each application. The recommended text length is how many characters of ad copy could be displayed on smaller screens.

  • Recommended News Feed image size: 1200 x 900 pixels
  • News Feed image ratio: 4:3
  • Right column image size: 254 x 133 pixels
  • Right column image ratio: 1.9:1
  • Text: 90 characters (longer posts may be truncated on small screens)
Use high quality images when possible

You don’t need a professional photographer or have a fancy camera, but photos that are blurry, dark or pixelated are probably not the best option to use.

Use square or landscape orientation

News Feed has a fixed height for photos, so photos that are taller than they are wide will appear in News Feed with white space on the side. To maximize the space News Feed gives you for photos, use a square or landscape cropped photo.

Photo composition

Photos that are symmetrical, well-lit, show texture and have background space tend to get the most likes. When taking photos of people or other single subjects, use the “rule of thirds” to compose your shot.

Using images with text

If you’re posting photos or graphics with text, keep in mind that the text should be large enough to read on both desktop and mobile. Images used in a boosted or promoted post cannot be more than 20% text. Use the Grid Tool to see what percentage of your image is text before using it in a boosted or promoted post.

TIP: If you don’t have graphic design resources, check out any of the free online social media image creators to quickly spin up high quality share images.