How to Approach Page Growth
The quality of your followers is as important as the quantity. If the people you’re attracting don’t support your mission in impactful ways, your organization will ultimately not benefit from their following. When you attract people with a genuine interest in your work and create relevant messages, they will engage with your content and support your mission.
Your Facebook Page is a tool for:
- Connecting new people to your organization
- Communicating to strengthen existing relationships
- Giving your supporters ways to take action on behalf of your organization
Building a successful Facebook community is just like building any other type of community. How you communicate with and recruit followers on Facebook should feel authentic to your organization or cause’s voice and goals.