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News: News Feed: Basics

The Basics

News Feed is a personalized stream of stories in the middle of every person’s Facebook home page— this includes status updates, photos, videos, links, app activity, group conversations and more.

The goal of News Feed is to show people the stories that matter to them most — by showing people the most relevant stories to them higher up in their feeds, we hope to create the best, personalized experience for everyone using Facebook. We do this by taking into account thousands of signals and ranking stories from most to least relevant for each person. Every time someone refreshes their feed, News Feed ranks all the stories they are eligible to see and delivers them in this order to their feed.

  • More than 1.6 billion people use Facebook to connect to the things they care about.
  • 1.09 billion of them visit Facebook every day.
  • The average visitor spends 50 minutes on the site.
  • On average, there are more than a billion stories posted to Facebook every day.

Here we will explain some of the signals we look at, how we rank content in people’s News Feeds and best practices for you, as a nonprofit, to reach the audiences you want to reach.