How nonprofits can respond to Coronavirus (COVID-19)


News: News Feed: Stories

How News Feed Prioritizes Stories

The three main types of signals used to estimate post relevance to each person are:

  • WHO POSTED IT – The friends, family, news sources, businesses and public figures a person interacts with most are prioritized in their News Feed.
  • POST TYPE – Whether it’s photos, videos, or links, News Feed prioritizes the types of posts that a person interacts with most frequently.
  • POST ACTIVITY – Posts that have a lot of likes, comments and shares (especially from the people a person interacts with most) could appear higher in a person’s feed.

It’s possible to see posts from people and Pages you aren’t connected with if a friend or Page that you are connected with engages with that post. For example, if you’re friends with Joan Smith you could see a story in your News Feed that says “Joan Smith liked this post from Mercy Corps”, even if you have not liked the Mercy Corps Page. When you create posts that people engage with, your content will reach more people who have liked your Page and their friends.

NOTE: The metric used to quantify how many people see your post is called reach. Reach is the number of unique people your post has been distributed to. Using Page Insights will help you see this number sliced a few different ways.