How nonprofits can respond to Coronavirus (COVID-19)


Raise Awareness: Be Authentic

Facebook is a great place to humanize your organization to supporters. People want to know what motivates your work and who the people are behind your efforts.

  1. Share relevant personal stories from members of your organization that showcase their experiences
  2. Be honest about the ups and downs of your organization by celebrating successes and reflecting on setbacks
  3. Post on-the-ground stories from the field or photos of events
  4. Post behind-the-scenes photos and videos of your team at work
  5. Have a dialogue with supporters by asking for feedback about what they love about what you do and what they’d like to see improved. Learn more about creating a dialogue in Strengthen Relationships