How nonprofits can respond to Coronavirus (COVID-19)


Raise Awareness: Know your audience

Knowing your audience is essential for creating posts people will engage with. On Facebook, people share interests and opinions, and they’re more likely to like, comment on and share posts that reflect their own perspective. Here are ideas for creating content that is relevant to your audience:

  1. Make your posts timely, based on seasonal and current events
  2. Ask yourself whether your own friends would share the content you’re about to post
  3. Think about what kind of content supporters probably want to see in News Feed before you post
  4. Research your target audience’s interests and talk about them in your posts
  5. Connect your cause to other posts people are already engaging with on Facebook

TIP: Many people view Facebook on a mobile phone, so always consider what your post will look like on a small screen. Aim to grab attention with simple, short posts. Before linking to a website, check how it looks on a phone first.