GivingTuesday on Facebook

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GivingTuesday Toolkit

Giving Season 2019

GivingTuesday Toolkit

GivingTuesday is a global generosity movement on December 3rd. Hopefully your fundraising campaign is ready to go! Supplement your strategy with these free resources to amplify your success.

Kickoff Checklist

  • Facebook Page details and cover photo are up to date
  • Donate button added to Page header
  • GivingTuesday promo team assembled
  • Review Facebook training materials
  • Kickoff meeting to establish your theme and fundraising goals for GivingTuesday
  • Fundraiser assets prepared – Name, story, cover photo, images, video and goal.
  • Create a Fundraiser from your nonprofit Facebook Page
  • Consider using a custom audience to target your email donors with your donation post
  • Schedule content

Fundraising beyond GivingTuesday? Check out the Giving Season Timeline for a step-by-step guide on how to engage and activate supporters the entire giving season.

Sample Social Posts

Here are some templates you can use to get started planning promotion for your GivingTuesday fundraiser. Be sure to customize the copy by updating the text in [brackets]. TIP: Use the post scheduler on Facebook to draft, post, and schedule multiple posts at once.

  • Dec 3rd is #GivingTuesday. This year we are fundraising to [IMPACT]. Facebook is again matching donations starting at 5am PST/8am EST. Mark your calendar and help us reach our [$X] goal to [IMPACT].
  • Dec 3rd is #GivingTuesday. This year we are fundraising to [impact]. Make a donation or create a fundraiser on Dec 3rd help us reach our [$X] goal to fund [IMPACT].
  • #GivingTuesday is Dec 3rd. Mark your calendar to create your own fundraiser or make your donation to support [IMPACT].
  • Dec 3rd is #GivingTuesday. It’s a global giving moment to support the causes you love. Like us. Donations to US nonprofits on Dec 3rd could be matched up to $100K by Facebook starting 5am PST/8am EST! Mark your calendars.
  • #GivingTuesday, the antidote to Black Friday and Cyber Monday. Give back Dec 3rd by donating or creating your own fundraiser for [@YOUR ORG PAGE]. This year we are fundraising for [IMPACT]. Join us. [DONATE OR FUNDRAISER LINK]
  • This #GivingTuesday we’re fundraising for [GENERAL IMPACT]. Every [$X] raised will provide [specific impact]. Join us by donating or creating a fundraiser to support [IMPACT] https://www.facebook.com/[YOURNONPROFIT]/fundraisers/
  • This year [@YOUR ORG PAGE] has already [impact made] We want to do more. Help us by creating a #GivingTuesday Fundraiser or donating today. Every [$X] raised is [IMPACT CREATED].
  • [X] days until #GivingTuesday. Mark your calendar and make your donation early on Dec 3rd. Every dollar raised will help @[YOUG ORG NAME] make [SPECIFIC IMPACT].
  • [X] days until #GivingTuesday. On Dec 3rd starting 8am EST/5amPST, Facebook is matching donations. Donations can be matched Up to $100K per nonprofit. Join us by creating a personal fundraiser and then share it with your friends on Dec 3rd https://www.facebook.com/[YOURNONPROFIT]/fundraisers/.
  • Give the gift of [impact] this #GivingTuesday. Donate Now. 100% of donations made through Facebook Payments go to the nonprofit organization; which means every dollar goes to the causes people care about.
  • Today is #GivingTuesday! Help us today by 1) Donating now [link to fundraiser] or 2) Creating your own fundraiser and sharing with friends. https://www.facebook.com/[YOURNONPROFIT]/fundraisers/
  • If Black Friday has you down, rebound by supporting us this #GivingTuesday. Donate or start a Fundraiser today. [link to fundraiser]

Sample Email Copy

This GivingTuesday, leverage the power of your community to encourage supporters to donate to your cause. Here are some sample email templates you can use to get started.

Dear [INSERT NAME],

This GivingTuesday we’re fundraising for [IMPACT], our goals is $[DOLLAR AMOUNT]. We need your help.

How can you help?
As a supporter of [YOUR ORG NAME], we need your help. Create a Facebook fundraiser and share it with your friends on GivingTuesday. Creating a fundraiser is easy and we welcome fundraisers with any goal amount.

Start a Fundraiser

Where will the money raised will go?
[INSERT DESCRIPTION OF PROGRAMS]. Every $[XX] raised is [IMPACT CREATED].  Facebook is contributing up to a $7 Million match to US nonprofits for GivingTuesday 2019. Starting  8:00am EST (5am PST) on December 3, 2019 the match will go live, matching dollar for dollar on a first come first serve basis until it hits $7 million matched.

Thank you for your support.
[Your org name]

Dear [SUPPORTER  NAME],

#GivingTuesday is around the corner. This is a huge giving moment and we need your help. Our goal is [IMPACT] and we need to raise $[DOLLAR AMOUNT] to make it possible.

How can you help?
Create a Facebook fundraiser and share it with your friends on #GivingTuesday. Creating a fundraiser is easy and we welcome fundraisers with any goal amount.

Start a Fundraiser
See the Fundraiser Guide

Money raised will go
[INSERT DESCRIPTION OF PROGRAMS]. Every $[XX] raised is [IMPACT CREATED].  Facebook is contributing up to a $7 Million match to US nonprofits for #GivingTuesday 2019. Starting  8:00am EST (5am PST) on December 3, 2019 the match will go live, matching dollar for dollar on a first come first serve basis until it hits $7 million matched.

100% of donations made through Facebook Payments go to the nonprofit organization; which means every dollar goes to our cause. 

Thank you for your support.
[Your org name]

Dear [SUPPORTER NAME],

Ready. Set. Go. Today is GivingTuesday, a global day of giving back to the causes you care about. Support our #GivingTuesday Campaign today:

1) Start a Fundraiser
2) Donate now [Add donation page or Fundraiser link]

Facebook is contributing up to a $7 Million match to US nonprofits for GivingTuesday 2019. Starting  8:00am EST (5am PST) on December 3, 2019 the match will go live, matching dollar for dollar on a first come first serve basis until it hits $7 million matched.100% of donations made through Facebook Payments go to the nonprofit organization; which means every dollar goes to the causes people care about.

Money raised will go
[INSERT DESCRIPTION OF PROGRAMS]. Every $[XX] raised is [IMPACT].

Thank you for your support.
[Your org name]

How to use Ads to Amplify Fundraising

If you have an advertising budget, consider using Facebook Ads to target your supporters on Facebook with your posts.

1. Before GivingTuesday, you can use targeted Ads to ensure that your organization is top of mind for your donors before they receive your request for a donation.
2. Create a post that includes highlights of your successes and important work, then boost that post to a custom audience made from your email list.

Additional Resources

GivingTuesday
logos

Graphic resources for you to use when creating your promotion.

Cover Photos and Image Sizing

Best practice guide for creating images for your Facebook Page.

Facebook Ads
Creative

Guidelines for building creative assets for your Facebook Ads.

Optimizing
Video Ads

Best practices to follow when creating video Ads for Facebook.