Helping more people get the blood they need.
Over 50 million* people have signed up to be blood donors on Facebook. Approved organisations can create requests that notify nearby blood donors when there is a need for blood.
Facebook’s Blood Donation features are available to approved organisations in Bangladesh, Brazil, India, Pakistan and the United States. Blood banks or hospitals in those countries may currently apply to partner with Facebook.
*Source: Facebook, Jan 2019, number of donors signed up for Facebook Blood Donations.
How this feature helps blood banks and hospitalsIn many countries, there are too few blood donors to provide everyone with reliable access to safe blood. Often, potential donors don’t know when and where to donate, however our research suggests that when donors have information and opportunities to give, they step up to help their community. The Facebook Blood Donations feature informs people who want to donate about nearby opportunities to do so.
Connecting donors with blood banks
Since 2017, Facebook has partnered with blood donation centres around the world to help increase the number of donors. By connecting people who want to help donate with opportunities to give, we can contribute to a more stable and sufficient supply of blood. Facebook partnered with blood banks in India and Brazil to conduct in-person surveys and found that 20% of people** said that Facebook influenced their decision to donate blood.
**Source: Facebook, Oct-Nov 2018