Instagram donation sticker
Fundraise through Instagram Stories
The Instagram donation sticker allows eligible charities and their supporters to raise money for charity on Instagram. Create an Instagram story, add the donation sticker and start raising money.
For a charity to be eligible to receive donations through the donation sticker, they must – sign up for Charitable Giving tools (if they haven’t already), link their Instagram and Facebook accounts and switch their Instagram to a business profile.
Instagram Stories is now used by over 500 million daily. The most engaging stories are made in the moment, using a combination of videos, photos and creative tools to give supporters a window into your everyday.
Use the donation sticker in Stories to create a fundraiser, encouraging your supporters to donate to your cause directly on Instagram. To access the donation sticker:
- Sign up for Charitable Giving tools
- Link Instagram and Facebook profiles
- Convert Instagram profile to a business profile
Once you’ve completed these required steps, your organisation’s Instagram account is eligible to be fundraised for on Instagram Stories.
100% of the money raised using the Instagram donation sticker goes to the non-profit. Read more on this here.
To switch your Instagram profile to a business account:
1. Go to your Instagram profile and tap the menu.
2. Tap Settings.
3. Tap Account.
4. Tap Switch to business profile.
5. Connect your business account to your non-profit’s Facebook Page. At this time, only one Facebook Page can be connected to your business account. Tap Next.
6. Add details such as your organisation category and contact information. Tap Done.
With a business account, you’ll get access to business features and Instagram Insights. These tools can help you better understand who is engaging with your business on Instagram. You can also adjust the privacy of your profile in your settings at any time.
Once eligible to use the donation sticker:
1. In Instagram, open the camera and take or upload a photo that best highlights your cause.
2. Tap the sticker icon.
3. Select the donation sticker from the tray.
4. Select a non-profit organisation.
5. Customise your fundraiser using Stories creative tools.
6. Tap Send to. Then tap Share next to Your story.
6. You can add multiple images or videos to build your fundraising story.
To sign up for Facebook Charitable Giving tools:
You’ll need three things to complete an application to receive donations on Facebook.
- A PDF copy of a bank statement from the last three months (you will need to upload this as part of the application). Submitting a statement that is older than three months will cause a delay in your application being approved.
- The name and date of birth of your organisation’s CEO or Executive Director.
- Your organisation’s tax ID number (EIN or VAT number), which verifies your charitable tax exemption status.
The application must be completed in full and progress cannot be saved.
Please ensure that you have the required information and documentation before you get started. To complete the application, click the downwards arrow next to your non-profit or charity organisation Page. Then, proceed to Donations account setup. To learn more about the requirements for collecting donations on Facebook, review the frequently asked questions. To get support, contact us.
Frame it. Kickstart your donation story with photos and video of what your cause is and why it matters.
Define impact. Tell the story of what the donations will help to accomplish.
Get creative. Use a photo and creative tools, such as emojis and gradient text with the donation sticker, to illustrate the purpose of your cause.
Highlight. Use the highlight feature so that supporters have access to your donation story for more than 24 hours. Highlighting a story pins it to your profile. You can add anything you’ve posted from your archive and delete highlights at any time.
Repetition. Post the donate sticker in multiple stories for maximum exposure.
Use video. Your supporters are craving video content from you! Instagram users consume 80% more video year after year, and 98% of all mobile video is viewed vertically.
Go live. Make an announcement, share milestones or just spend time with your supporters. Pin a comment to give viewers an idea of what you’re doing, e.g. “Makin’ it rain for ASPCA”.
Inspire supporters to use the donation sticker
Let them know the donation sticker is available for them to use to fundraise.
Share images or video that supporters can use to create their own fundraising story.
Why it matters
When fundraising, remind supporters to share why your cause is important to them.
Sample email to supporters:
Hi [First Name],
We have some exciting news! As a supporter of [your org name], you can now use a sticker in Instagram Stories to fundraise for us. The Instagram donation sticker lets you tell the story of why you support us and fundraise.
This [month] we are asking our supporters to use the new Instagram donation sticker to help us raise money for [insert description of specific program]. As a supporter of [your org name], you can help us raise awareness and fundraise for [impact made]. Every USD [XX] raised is [impact created]. Create an Instagram story, add a donation sticker and share with your friends.
For instructions on how to create an Instagram story, go here.
Learn more about the donation sticker here.
Thank you for your support!
[Your org name]
Will non-profits be charged any fees? Will Instagram make money from donations?
No, we will waive all non-profit fundraising fees, so 100% of what’s donated via the donation sticker goes to the benefitting non-profit. Instagram/Facebook will not make any money from the donations.
How much can people donate?
People can donate between USD 5 to USD 2,500 per contribution. They can also donate multiple times to a fundraiser.
How will I know if people have donated to my fundraiser?
Swipe up on your story to view the total amount raised and donations made by each person. You’ll receive an activity notification when someone has donated to your fundraiser. If you have more than 10,000 followers, you will only receive notifications from people you are following who are also following you. A total amount raised notification will be sent after a fundraiser story expires and if it raised more than USD 0.
How does my non-profit receive donations made on Instagram?
Once money raised for your organisation reaches the USD 100 or equivalent minimum donation payout amount, it becomes eligible for a payout. Funds will roll over until the payout amount reaches the USD 100 threshold per non-profit. Payouts take two weeks to process and will occur fortnightly as an ACH or direct deposit to your organisation’s bank account.
Do people get a notification of how much they raised before their sticker ends?
You can swipe up on your story to view the list of people who donated, how much they donated and the total amount raised. You’ll also get a notification on the total amount you raised after your fundraiser story expires (if you raised more than USD 0).
How can I make sure that my fundraiser continues even after my story expires?
The fundraiser will last for 24 hours on one story unless you add the story to your profile as a highlight. Adding the story to your profile as a highlight will allow people to continue donating to your fundraiser until you delete the story. If you want to post a fundraiser on multiple stories, you will need to go through the creation process again.