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Learning & Support

Getting Started

Getting Started with Facebook Social Good Tools

Join the over 1.5M nonprofits using Facebook Social Good Tools to build their communities.

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Guides for Nonprofits

Learn how nonprofits can setup and manage Facebook’s tools and products. Find instructions and tool tips below to help you use Facebook’s Social Good tools to drive global impact for the causes you care about.

Charitable Giving

Donate Button

The donate button is a quick way for people to donate to your organization without leaving Facebook. You’ll be able to add the donate button to your Page and posts, making it easy for supporters to contribute in a few steps.

Live Donate Button

Facebook Live with Donate is an easy, powerful way to connect with and inform supporters in real time through live video. This tool allows people, public figures and verified Pages raise money for a cause through a live video stream.

Page Fundraisers

Verified Facebook Pages in the US and parts of the EU can create Fundraisers for nonprofits. 

Supporter Fundraisers

Supporters can set up a dedicated page to share their story, tell others about your cause, pledge to match donations and amplify their impact by getting more people involved in these countries.

Fundraiser Matching

Individuals and organizations can rally more supporters to show passion for their cause by pledging to match donations to a fundraiser they’ve created as a way to motivate people to donate.

Payment & Reporting

Details about payment, payout and reporting processes for fundraising.

Thank You Tool

Interact and thank the people who created fundraisers on behalf of your organization.

Recurring Donations

Supporters that use Facebook to donate, can choose to make a one-time or recurring donation.

Fundraiser API

Connect off-Facebook fundraisers to Facebook to help participants meet their fundraising goal.

Birthday Fundraisers

Create fundraisers for their birthday and make it even more meaningful

Profile Frames

Profile Frames are used to celebrate important moments, your favorite holidays, and to show support for special causes.

Crisis Response

Crisis Pages

When Safety Check has been activated, a dedicated Facebook Crisis Page that contains information about the active crisis is created to help bring people together, who are located in the affected areas. People, nonprofits and businesses can post to a specific Crisis Page to find and offer help following a crisis.

Safety Check

When people affected by a crisis post to Facebook about an incident, Safety Check may be activated. Safety Check prompts people in the crisis area to mark themselves as safe, then sends them to the dedicated Crisis Page where they can ask for, or offer, help.


Blood Donation

Facebook’s blood donation features make it easy for people to sign up as a blood donor on Facebook and get notified when organizations such as blood banks and hospitals need donors. Your organization can sign up to create posts and events that quickly notify donors nearby.

Suicide Prevention

Facebook is uniquely positioned — We provide people who have expressed suicidal thoughts with a number of support options — to reach out to a friend, contact a helpline, or see tips. We’re also committed to building sophisticated technologies like machine learning to get timely help to people in need.



Mentorship is a tool that connects those who seek support and guidance with those who have the right experience to help.

Not a Nonprofit?

Learn more about how you or your organization can create impact.


Facebook’s tools help enable your business to rise to the occasion by making it easier than ever to partner with nonprofits and talent to raise money for worthwhile causes.

Public Figures

Use your platform to raise awareness and drive donations for the causes you love.


Our fundraising tools make it easy for you to inform and inspire your friends and families, and work together toward a cause you care about.

Facebook Products


Facebook Ads can help you reach new people on Facebook who may be interested in your organization. If you have some budget to work with, ads can be a highly effective way to scale your organization and drive tangible results.


Facebook Live is an easy, powerful way to connect with and inform fans in real time through live video. Now you can include a Donate button on your Facebook Live video to raise money for a cause in real time.

Page Insights

No matter what your goals are on Facebook—Page Insights can help you to understand who among your audience is most engaged with your Page and how your Page is growing.


Facebook Events are custom pages that help you organize supporters to participate in specific activities.


Instagram allows you to reach a diverse, global community, who connect and share around all types of topics in creative and engaging ways.

Workplace for Good

Workplace for Good has always been free for nonprofits and staff of educational institutions. Now we’re expanding that commitment with new resources to help organizations that are dedicated to creating impact in their own community and around the world.


Facebook Groups let you create specific communities of people who interact directly with each other. You can use Groups to share exclusive updates, photos or events, and collaborate.

Marketing 101 for Nonprofits

Learn more about how to create impact.