Brands

Brands

Build momentum for the philanthropic causes that you care about.

Use your platform on Facebook to raise awareness and drive donations for philanthropic causes that you care about. Whether your goal is to respond to a current event, donate your birthday or support a cause that you believe in, your fans can donate to your fundraiser directly on Facebook in just a few simple clicks.

Tools and features that you can use to raise awareness, funds and hope.

Page fundraisers

A Page fundraiser is a dedicated Fundraising Page with integrated tools that allow the creator to tap in to their existing Facebook community and beyond.

Fundraiser matching

Brand and public figure Pages can pledge to match donations to fundraisers as a way to incentivise giving.

No fees

Facebook charges no fees on donations made to charities using Facebook Payments.

How to

More businesses are combining star power with the power and reach of live video to raise money for the causes they care about. Here are two ways:

There are a few ways of creating a fundraiser

Step 1

Entry point 1:

Notes:

  • Page fundraiser creation is currently only available on desktop to approved partners
  • Business admins of a Page can only create a fundraiser through the Business Manager fundraiser hub: business.facebook.com/Funraisers/

Entry point 2:

  • From your brand Page
  • Click the Fundraisers tab from the menu on the left-hand side or click Create fundraiser from the […] drop-down menu on the Page below the cover photo
  • The tab is only visible once a Page has created a fundraiser – and you can see your past fundraisers here as well
  • Create a fundraiser by clicking the +Raise Money button
Step 2

Select Charity when asked “Who are you raising money for?”

Step 3

Select your desired charity by typing their name into the Search bar

Step 4

Under “Who is organising the fundraiser?” there will be a drop-down prompt.

Under it, the person creating the fundraiser will see their personal profile along with any Pages that they admin that have been white-listed for creating fundraisers. Select the Page that you want to create the fundraiser from.

Step 5

Complete your goals and timing, and click Next.

Step 6

Fill in the title and description of your fundraiser, and click Next.

Step 7

Pick a cover photo. Then, click Create, and your fundraiser will be live to the public.

Juntos podemos! In this live video post, Daddy Yankee referenced his special ties to Puerto Rico, and brought in Zumba to help support relief efforts. Over USD 150,000 was raised for Feeding America’s work in Puerto Rico.

Recommended best practices

  • Use your fundraiser description to share why you are fundraising for this particular cause, where the proceeds will go and drive a sense of urgency to donate.
  • Use a cover photo that illustrates your personal connection to the cause. The cover photo is the largest asset that will be displayed on your fundraiser, so ensure that it catches people’s attention immediately.
  • Incentivise giving. Reveal fundraising milestones, encourage your fans to share the fundraiser (even if they cannot donate themselves) and offer to match donations.
  • Involve your audience! Interact with fans on your Fundraising Page. Say thanks early and often, and reveal the real-world impact that is made possible because of their generation donation.
  • Call to action. Make it strong and state it often.
  • Compelling copy. Be genuine, engaging and specific about where funds will go.
  • Powerful imagery. The right visuals are invaluable.
  • Branded content. Get media outlets, celebrities and influencers to tag content that includes your brand or sponsorship. Learn more.
Launching your fundraiser
  • Use a cover photo that illustrates your connection to the cause. The cover photo is the largest asset that will be displayed on your fundraiser, so ensure that it catches people’s attention immediately.
  • Descriptions should be written in the first person and explain what the cause is, why you care about it and what these donations will help to accomplish.
  • Include the link to your fundraiser in any newsletters or email lists that you may have.
During your fundraiser
  • Incentivise giving. Reveal “milestones”, and encourage sharing. Offer to match donations.
  • “Like” and comment on supporter donations as they come in.
  • Say thanks! Mid-way through reaching the goal, post on the fundraiser to thank everyone who has donated.
Ending your fundraiser
  • Once the goal has been reached, post again on the fundraiser Page to thank donors for their generous support.
  • Involve your audience Interact with fans on your Fundraising Page. (E.g. giving updates on fundraising progress or going live within the fundraiser to talk to your supporters about the cause).

Eligibility and requirements

  • Verified Facebook Page – blue or grey badge
  • Available to charities in the US and EU.
  • Charity or public figure Page category
  • Fundraiser creator must be admin of the Facebook Page
  • Page fundraisers can only be created on desktop