Guides for charities
Learn how charities can set up and manage Facebook’s tools and products. Find instructions and tool tips below to help you use Facebook’s Social Good tools to drive global impact for the causes that you care about.
The donate button is a quick way for people to donate to your organisation without leaving Facebook. You’ll be able to add the donate button to your Page and posts, making it easy for supporters to contribute in a few steps.
Live donate button
Facebook Live with donate is an easy, powerful way to connect with and inform supporters in real time through live video. This tool allows people, public figures and verified Pages to raise money for a cause via a live video stream.
Verified Facebook Pages in the US and parts of the EU can create fundraisers for charities.
Supporters can set up a dedicated Page to share their story, tell others about your cause, pledge to match donations and amplify their impact by getting more people involved in these countries.
Individuals and organisations can rally more supporters to show passion for their cause by pledging to match donations to a fundraiser that they’ve created as a way to motivate people to donate.
Payment & reporting
Details about payment, payout and reporting processes for fundraising.
Thank you tool
Interact with and thank the people who’ve created fundraisers on behalf of your organisation.
Supporters who use Facebook to donate can choose to make a one-off or recurring donation.
Connect off-Facebook fundraisers to Facebook to help participants meet their fundraising goals.
Create fundraisers for their birthday and make it even more meaningful
Profile frames are used to celebrate important moments, your favourite times of year and to show support for special causes.
When Safety Check has been activated, a dedicated Facebook crisis Page that contains information about the active crisis is created to help bring people who are located in the affected areas together. People, charities and businesses can post to a specific crisis Page to find and offer help following a crisis.
When people affected by a crisis post to Facebook about an incident, Safety Check may be activated. Safety Check prompts people in the crisis area to mark themselves as safe, then sends them to the dedicated crisis Page where they can ask for, or offer, help.
Facebook’s blood donation features make it easy for people to sign up as a blood donor on Facebook and be notified when organisations such as blood banks and hospitals need donors. Your organisation can sign up to create posts and events that quickly notify donors nearby.
Facebook is uniquely positioned – we provide people who have expressed suicidal thoughts with a number of support options – to reach out to a friend, contact a helpline or see positive information. We’re also committed to building sophisticated technologies such as machine learning to get timely help to people in need.
Mentorship is a tool that connects those who seek support and guidance with those who have the right experience to help.
Not a charity?
Learn more about how you or your organisation can create impact.
Facebook’s tools help enable your business to rise to the occasion by making it easier than ever to partner with charities and talent to raise money for worthwhile causes.
Use your platform to raise awareness and drive donations for the causes that you love.
Our fundraising tools make it easy for you to inform and inspire your friends and families, and work together towards a cause that you care about.
Facebook Ads can help you reach new people on Facebook who may be interested in your organisation. If you have some budget to work with, ads can be a highly effective way to scale your organisation and drive tangible results.
Facebook Live is an easy, powerful way to connect with and inform fans in real time using live video. You can now include a donate button on your Facebook Live video to raise money for a cause in real time.
No matter what your goals are on Facebook – Page Insights can help you to understand who among your audience is most engaged with your Page and how your Page is growing.
Facebook events are custom pages that help you organise supporters to participate in specific activities.
Instagram allows you to reach a diverse, global community who connect and share around all types of topics in creative and engaging ways.
Workplace for Good
Workplace for Good has always been free for charities and staff of educational institutions. We’re now expanding that commitment with new resources to help organisations that are dedicated to creating impact in their own community and around the world.
Facebook groups let you create specific communities of people who interact directly with each other. You can use groups to share exclusive updates, photos or events, and collaborate.
Introduction to Marketing for charities
Learn more about how to create impact.
- Raise awareness
How to use Facebook to raise awareness for your cause.
- Create a Facebook strategy
Learn what goes into creating an effective Facebook strategy to ensure that you get the most out of your online efforts.
- Connect with your audience
Connect with supporters on your Facebook Page to strengthen your relationships.
- Activate supporters
Learn how to motivate followers to actively promote your cause. The ways people can contribute take many forms, from speaking out to attending events and volunteering.
- Create engaging content
Learn which image and video posts help create a visual connection between your charity organisation’s message and your audience on Facebook.