“This Facebook fundraiser played a crucial role in our #TogetherAsATeam crowdfunding campaign and we are delighted with the results. Being able to reach our fans with personalised messages from players, coaches and staff to encourage donations and bring the community together behind the cause made a huge difference.”
Alessandro Antonello, CEO Corporate, FC Internazionale Milano
The #TogetherAsATeam crowdfunding campaign for Inter Milan is the latest in a series of initiatives organised to support the fight against the spread of coronavirus (COVID-19).
In the midst of the COVID-19 pandemic, sports leagues worldwide have taken difficult but necessary steps to suspend operations and put the well-being of athletes and fans first. Italy, as one of the world’s epicentres, closed all non-essential businesses on 11 March to accelerate the efforts to stop the spread of the disease.
Football power Inter Milan, based in the particularly hard-hit north of Italy, looked for ways to help its region and rally support to get through this incredibly challenging crisis. The club partnered with the Francesca Rava Foundation – NPH Italia Onlus, an Italian charitable organisation working in coordination with the Lombardy region to aid hospitals and communities affected by the coronavirus.
Inter and the Foundation turned to Facebook – where the club has over 22 million followers – to galvanise its global fanbase. The pair created a #TogetherAsATeam Facebook fundraising campaign for the Department of Biomedical and Clinical Sciences at the Luigi Sacco Hospital of Milan, one of the leading centres for infectious diseases and epidemiological emergencies. The club donated EUR 500K to this cause themselves, along with a EUR 50K donation from club vice president (and legendary player) Javier Zanetti. Through this Facebook Fundraiser, Inter could encourage fans to augment these efforts.
By the end, Inter raised over EUR 108K. Alongside the EUR 550K that the club and Zanetti (via a EUR 50K donation from Milan’s PUPI Foundation) donated, the Department of Biomedical and Clinical Sciences at the Luigi Sacco Hospital of Milan received over EUR 650K through the generosity of Inter and its fans.
Proceeds from the fundraiser went to research activities at the hospital, which is currently playing a key role internationally in the development of a vaccine for COVID-19. In this way, fan contributions would help not just Italy, but all countries affected by this public health emergency. Specifically, donated funds were collected to:
- Support hospital staff and volunteer doctors
- The Francesca Rava Foundation is mobilising a task force of doctors, nurses, volunteer midwives and experts to send to the most critical hospitals in the Lombardy region
- Provide intensive care equipment for hospitals
- This includes ventilators, flow meters, respirators, disinfectants for large areas and ambulances
- Send health products, baby care products, masks and disinfectant gels to foster homes and institutions for minors
- The Foundation’s principal focus normally is helping children in need in Italy and worldwide
- EUR 108K
- Donations raised